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Register for our Friends of Peay New Release List!

We produce small quantities of each wine, some under 100 cases, and they tend to sell quickly. To purchase most of our wines, you must be on our Friends of Peay new release allocation/mailing list. This is not a wine club — we send you an email and a newsletter twice per year that gives you the ability to access wines before they sell out. We do not sell to the public until we’ve given our Friends of Peay allocation members plenty of time to make their selections.

To keep our most loyal customers’ cellars stocked, we offer them first-pick with every wine release (early Spring and Fall). We do this by creating tiers in our email list, with the spectrum moving from our biggest supporters to new folks who haven’t purchased wine yet. As we move through the tiers, wines sell out. Only when we’ve sent newsletters to every tier of the allocation list, and given everyone three weeks to purchase, do we make wines available to the general public.

So, just to reiterate: This is not a wine club membership. It costs nothing to join and there is no obligation to buy. You will not receive wine by adding your name to this list. What you get is the ability to purchase wines before they’re made available to the entire worldwide web.

We hope you join us.

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Personal Information

You must be 21 or older

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Want Some Wine? Browse our available selections

Our wines are made from grapes grown on our 53-acre hilltop vineyard located above a river in the far northwestern corner of the West Sonoma Coast, 4 miles from the Pacific Ocean. We grow Pinot Noir, Syrah, Chardonnay, Viognier, Roussanne and Marsanne. You can browse our current offerings in our online Wine Shop.